At this year's FESPA 2024, Brother showcased an innovative concept that sparked high levels of visitor satisfaction! Our new approach, fostering collaboration between diverse product groups, stole the spotlight and contributed significantly to our success. The array of groundbreaking innovations from Brother garnered heaps of positive feedback from attendees.



One standout innovation was the introduction of Direct to Embroidery (DTE) printing, capturing the attention of visitors and earning resounding praise. The enthusiastic reception underscored the promising market potential and future success in this domain. Additionally, the unveiling of two "powderless" prototypes in Direct to Film (DTF) printer hinted at the innovative path Brother is charting.

But that's not all - The event served as a platform for the debut of a plethora of new products spanning various product areas. Among these was a fully automated button machine, drawing genuine excitement and interest from visitors, a testament to the market's hunger for innovation and diversity.

We at Brother are thrilled by the overwhelmingly positive response to our showcase and eagerly anticipate building upon this momentum in future endeavors. The collaborative spirit and boundless energy displayed by all involved underscore the resilience of our industry and the limitless opportunities awaiting us. We extend our heartfelt gratitude to all participants and eagerly anticipate welcoming everyone again soon.

Looking ahead, Brother is set to unveil its expansive and innovative product portfolio at FESPA Global Print Expo 2024, transcending traditional garment printers to establish itself as a comprehensive "one-stop solution provider" for customers.

As a pioneer in direct-to-garment (DTG) printer, Brother proudly announces its participation at FESPA Global Print Expo 2024 in Amsterdam from March 19th to 22nd. This premier exhibition will offer a prime platform to showcase Brother's industry-leading innovations and capabilities at one of the largest booths in the show.

In 2024, Brother pledges a year of innovation aimed directly at benefiting our customers, with FESPA marking the debut of a series of new product concepts and end-to-end solutions. By positioning ourselves as the ideal partner for the textile and printing industry, we aim to deliver not only DTG machines but also a comprehensive product portfolio.

The textile and printing landscape is evolving rapidly, with diverse end-user needs and heightened demands for automation and expanded product offerings. Leveraging our renowned technology, Brother has developed new solutions across four key themes: innovation, quality, connectivity, and compact desktop solutions.

Visitors to the Brother stand can expect to be immersed in a world where precision meets Japanese culture. From large print samples featuring iconic Japanese comic and animation artwork to the unveiling of the Latex Wide Format printer WF1-L640, chosen for its role in producing original copies for the 50-year anniversary exhibition of Kunio Okawara, a legendary mechanic designer known for his contributions to Japanese animation culture.

In the Connectivity Zone, attendees can explore Brother's end-to-end automation solutions and Myze workflow management software, designed to optimize productivity. Meanwhile, the Innovation Zone will showcase cutting-edge prototypes for direct-to-film (DTF) printing, offering a glimpse into the future of printing technology.

Lastly, in the Compact Desktop Solutions Zone, visitors can experience sleek embroidery machines and versatile on-demand printers, further highlighting Brother's commitment to innovation and versatility.

Throughout the years, Brother's core values of quality, innovation, and sustainability have remained unwavering. As we forge ahead, we are dedicated to continuing our legacy of excellence and meeting the evolving needs of our customers and the industry at large.